I’m 56 years old. I am an Advertiser, specialist in Brands, but I think that at the same time and with the same importance for me, I consider myself a gamer. The first console that fell into my hands did so on December 25, 1979. An Atari VCS. I played countless games of Space Invaders and Pac-Man with her. Thanks to that box, which my parents viewed with a certain disdain and even more, misunderstanding, I was hooked on what has been my hobby for almost 42 years. Yes, you read correctly, 42 years of relationship with video games. Twice and even triple the age of those who I hope will one day be my readers. After the old VCS, many more passed through my hands: a ColecoVision, which was the delivery room of the most famous character in this business, Mario, created by Hideo Yamauchi, through the best seller DonkeyKong. From there I jumped to an NES, today sold as a retro model. At the time, a SNES, a Nintendo 64, a GameCube, Wii, PS2, PS3, PS4, Xbox One, and a Switch arrived in my room. I have played more than a thousand titles among all the consoles I have had. I have collected any number of trophies, I have had fun for countless hours and I am still not bored at all. I am not an expert, I am not. What I am sure I am is a fanatic. Of the real ones. Of the lucky ones who have seen how this industry has been reinventing itself and improving incredibly. Who has seen how the ways of playing, trends, concepts, and design have changed. The little brothers who start today have in people like us, the boomer gamers, a reference to know how it was and in that way better understand how the destiny of this business is and how it will be.