The lack of stock of next-gen consoles would give Nintendo the advantage, especially in the gift category.
According to analyst Mat Piscatella from NPD Group, the Nintendo Switch is likely to be the best-selling console in the US during the important Christmas season.
Piscatella ensures that, although sales of both Playstation 5 and Xbox Series X / S will sizzle, the lack of stock would put Nintendo Switch in an advantageous position by having its distribution and sales channels supplied.
In my opinion, a change in this scenario could occur if Xbox manages to have enough units of its Series S console, the closest competitor in price for the Switch.
On the other hand, the analyst explains that due to the Covid19 crisis, there would have been a modification in the consumption pattern referred to purchases for gifts, orienting it towards the video game segment, which has experienced a significant jump this year, to the point of going into the way to reach a record of $ 50 billion.
The phenomenon does not only occur in the United States, in markets such as the UK, for example, Super Mario All-Stars was the best-selling game in September with sustained numbers in October, which has driven sales of the device. The trend is expected to remain the same until the Christmas season.
Piscatella in his report makes more predictions that are interesting: an increase in the sales of gamepads and headphones, given the significant growth of the mobile segment; few promotions on eighth-generation consoles, whose stock is very low and a significant increase in subscription to services such as GamePass Ultimate, Stadia and Luna.
However, there are “significant market uncertainties surrounding these predictions,” says the analyst, “It would be difficult to overstate the impact that pandemic-driven changes in consumer behavior have had on the video game market.”
Interesting moment for the market with the arrival of the new generation. Will Nintendo be able to take advantage of the situation? It wouldn’t be the first time he’s done it.