An absolutely incredible figure driven by the routine that the Covid19 pandemic has imposed on us.
Mobile consumers spent $ 143 billion on the platform in 2020, according to Consultancy firm App Annie’s State of Mobile 2021 report.
The significant amount of money was funneled through the App Store, Google Play, and third-party Android stores in China such as Huawei’s. Furthermore, this expense represents a growth rate of 20% year-on-year. Simply awesome.
It wasn’t just revenue that soared last year, but also the amount of time consumers spent using their mobile devices. In 2020, users accumulated 4.2 hours a day on smartphones, which is equivalent to 3.5 trillion hours on Android.
Meanwhile, on iOS and Android devices, there were 218 billion downloads worldwide, an increase of seven percent year-on-year.
The success seen by the mobile games market last year, which has almost exceeded $ 120 billion can be attributed, as we already mentioned, to the COVID-19 outbreak, this being a trend that will continue like this at least for what remains of this year. Still many people today are forced to stay home in mandatory closings and turn to their smartphones for entertainment.
When it comes to games specifically, gamers are responsible for 66 percent of all revenue on both the App Store and Google Play. Another piece of information that shows the enormous importance of the gaming industry for big technology companies.
Casual titles, such as Roblox or Among Us, have become a commercial phenomenon as they accounted for 78% of downloads.
In-game events proved to be the most lucrative features for mobile titles in 2020. They generated $ 53 billion. However, the leaderboards and personalization also proved to be good revenue at $ 46.6 billion and 47.1 billion, respectively.
Garena Free Fire proved to be the most downloaded game in the world. It was followed by Among Us, Subway Surfers, which has reached three billion downloads for life, PUBG Mobile, and Gardenscapes.